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thiiird world
This wasn't supposed to be a brand. What started as a proof of concept to showcase my art direction and e-commerce skills has mutated into a living, breathing entity. Now, it's a fully realized digital world.
thiiird world operates as an experimental live feed of my thoughts, obsessions, and anxieties in the form of a multimedia brand. It may be an online shop today, but it’s a space that has existed in my mind for as long as I can remember.

Every piece acts as a meta-commentary on consumerism, work culture, and digital escapism. Stepping into thiiird world is like stepping directly into my headspace: a chaotic, conflicting clash of ideas that ultimately mirrors the messiness of being human.